Privacy Policy
Effective Date: July 16, 2026 Last Updated: July 16, 2026
TheFactual LLC, doing business as Blissley ("Blissley," "we," "us," or "our"), is committed to protecting the privacy of everyone who uses our platform. This Privacy Policy describes how we collect, use, disclose, and protect information about you when you visit www.blissley.com or use any services we provide (collectively, the "Service").
This Privacy Policy is incorporated into and made part of our Terms and Conditions.
Please read this Policy carefully. By using the Service, you accept and agree to the practices described here.
1. Information We Collect
Information you provide directly:
- Contact information: full name, mailing address, email address, phone number
- Demographic information: date of birth, sex assigned at birth
- Physical attributes: height, weight, goal weight
- Medical history: current medications, allergies, prior diagnoses, surgeries, prior use of GLP-1 or other medications
- Lifestyle information: smoking status, alcohol use, sleep quality, activity level
- Emergency contact information
- Payment information: credit or debit card number, billing address (processed through our third-party payment processor; we do not store card numbers)
- Account credentials: username and password
- Photos or documents you upload for identity verification or prescription matching
Information we collect automatically:
When you visit our website or use the Service, we may automatically collect:
- IP address and approximate geographic location
- Browser type, version, and settings
- Device type, operating system, and device identifiers
- Pages visited, links clicked, and time spent on each page
- Referring URL
- Dates and times of access
We collect this information through cookies, web beacons, pixels, and similar tracking technologies. A cookie is a small text file stored on your device that helps us recognize your browser and remember your preferences. You can control cookies through your browser settings, but disabling cookies may affect Service functionality.
We may use third-party analytics and advertising tools (including Meta Pixel) that also collect information about your interactions with our Service and other websites. These tools are subject to the privacy policies of their respective providers.
Information received from third parties:
Your assigned Provider or Medical Group may share health or medical information with us as part of the care coordination process. Pharmacies may share fulfillment and shipping information with us. Our handling of this information is governed by applicable law and our agreements with those parties.
2. Protected Health Information and HIPAA
Certain information you provide in connection with healthcare services, including your medical history, diagnoses, prescriptions, and treatment information, constitutes Protected Health Information ("PHI") under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA").
This Privacy Policy is separate from and supplemental to the Notice of Privacy Practices provided by the Medical Groups and Providers through whose portals your clinical care is administered. We encourage you to review those notices carefully.
Blissley acts as a Business Associate under HIPAA with respect to PHI processed on behalf of covered healthcare entities. We have entered into Business Associate Agreements with all applicable Medical Groups, Providers, and Pharmacies. Our business associates are required to maintain equivalent confidentiality and security standards.
Your PHI will be used and disclosed only as permitted or required by law, including for:
- Treatment, payment, and healthcare operations
- Coordinating care between Providers, Medical Groups, and Pharmacies
- Complying with legal obligations
- Improving the quality and safety of our services
We will never sell your PHI. We will not use or disclose your PHI for marketing purposes without your explicit written authorization.
3. How We Use Your Information
We use the information we collect to:
- Create and manage your account
- Process and fulfill orders for prescription and non-prescription products
- Facilitate telehealth consultations and clinical services
- Transmit prescriptions to licensed compounding pharmacies
- Communicate with you about your care, your account, and your orders
- Send billing notifications, including advance notice before recurring charges
- Send marketing communications (with your consent and subject to your opt-out rights)
- Detect and prevent fraud, abuse, and unauthorized access
- Conduct analytics to understand how users interact with our Service
- Improve, develop, and operate our products and technology
- Comply with applicable laws and regulations
- Enforce our Terms and Conditions
We may also use de-identified or aggregated information for research, analytics, product development, and business reporting. Such data does not identify individual users.
4. How We Share Your Information
We do not sell your personal information. We share your information only as described below.
Healthcare providers, Medical Groups, and Pharmacies: We share relevant health and order information with your assigned Provider, the Medical Group through which they practice, and the compounding pharmacy that fulfills your prescription. This sharing is necessary to provide you with healthcare services.
Service providers: We share information with vendors and technology providers who perform services on our behalf, including payment processing, cloud hosting, email delivery, customer support, analytics, and fraud prevention. These providers are contractually prohibited from using your information for any purpose other than performing services for us.
Affiliates: We may share information with affiliates and subsidiaries of TheFactual LLC as necessary to operate the Service.
Legal and compliance: We may disclose information when required by law, subpoena, court order, or lawful request from a government or regulatory authority. We may also disclose information to protect the rights, property, or safety of Blissley, our users, or others, or to prevent suspected illegal activity or fraud.
Business transfers: In connection with a merger, acquisition, sale of assets, or other corporate transaction, your information may be transferred to the acquiring entity.
With your consent: We may share information for any other purpose with your explicit consent.
No mobile information sharing: Your mobile phone number and SMS consent data will not be shared with any third party for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties under any circumstances.
5. Cookies and Tracking Technologies
We use the following types of cookies and similar technologies:
- Necessary cookies: Required for the Service to function. Cannot be disabled.
- Performance cookies: Collect aggregate data about how users interact with our site to help us improve it.
- Functionality cookies: Remember your preferences and settings to personalize your experience.
- Advertising and analytics cookies: Track your activity on our site and across other websites to deliver relevant advertising and measure campaign performance. This includes the Meta Pixel, Google Analytics, and similar tools.
You may manage cookie preferences through your browser settings. Disabling certain cookies may limit your ability to use features of the Service. We do not respond to browser Do Not Track signals at this time.
6. Your Choices and Rights
Marketing communications: You may opt out of marketing emails at any time by clicking the unsubscribe link in any email we send. You may opt out of SMS marketing at any time by replying STOP to any text message. Opting out of marketing does not affect our ability to send you service-related communications about your account, orders, or care.
Account information: You may update your account information by logging in to your patient portal. To request deletion or correction of personal information, email support@blissley.com.
Cookies: You may adjust cookie settings through your browser. See the Cookies section above.
7. California Residents — CCPA/CPRA Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it was used, and the categories of third parties with whom it was shared.
Right to Delete: You may request deletion of personal information we have collected about you, subject to certain exceptions (including our legal obligations and the need to complete pending transactions).
Right to Opt Out of Sale or Sharing: We do not sell personal information. We do not share personal information for cross-context behavioral advertising purposes without your consent.
Right to Correct: You may request correction of inaccurate personal information we hold about you.
Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of sensitive personal information to what is necessary to perform the Service.
Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
In the past 12 months, we have collected the following categories of personal information: identifiers, protected classification characteristics, health and medical information, commercial information, internet activity information, geolocation data, and inferences drawn from the above.
To submit a CCPA request, email support@blissley.com or write to us at our address below. We will verify your identity before processing your request. You may designate an authorized agent to act on your behalf, subject to proof of authorization.
8. State Consumer Health Data Privacy
Depending on your state of residence, additional privacy rights may apply to your consumer health data under laws including the Washington My Health My Data Act, Nevada Consumer Health Data Privacy Law, and similar state statutes.
Categories of consumer health data we may collect include: health conditions and diagnoses, prior medical treatments and surgeries, prescription medication use, bodily measurements, reproductive and hormonal health information, and other information related to your healthcare.
We collect this data directly from you during intake, automatically through the Service, and from Providers and Medical Groups in connection with your care.
We use and share consumer health data as described in this Privacy Policy and as permitted by applicable law. Where legally required, we will obtain your consent before collecting or sharing consumer health data for purposes not described here.
To exercise rights under applicable state consumer health data laws, email support@blissley.com. You may appeal any denial of a request to the same address, and if your appeal is denied, you may contact the relevant state Attorney General.
9. Your HIPAA Rights
Telehealth services accessed through Blissley are delivered by independent medical groups operating on the OpenLoop Health platform. Their handling of your protected health information is described in OpenLoop Health's Notice of Privacy Practices, which you should read alongside this policy.
If you have received clinical services through the Service, you have rights with respect to your PHI under HIPAA, including:
- The right to access and receive a copy of your PHI
- The right to request amendments or corrections to your PHI
- The right to request restrictions on certain uses and disclosures
- The right to an accounting of certain disclosures
- The right to request confidential communications
- The right to file a complaint with the U.S. Department of Health and Human Services if you believe your privacy rights have been violated
To exercise these rights, contact us at support@blissley.com.
To file a complaint with HHS: U.S. Department of Health and Human Services 200 Independence Avenue, S.W. Washington, D.C. 20201 Toll Free: 1-877-696-6775 Website: www.hhs.gov/hipaa
10. Data Security
We implement administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction. These include access controls, encryption of data in transit and at rest, multi-factor authentication, and regular security assessments.
No method of data transmission or storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials. Notify us immediately at support@blissley.com if you suspect any unauthorized use of your account.
11. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including to comply with our legal and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements. When retention is no longer required, we will delete or de-identify your information.
12. Children
The Service is intended for adults 18 years of age and older. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected information from someone under 18, we will delete it. If you believe we have collected information from a minor, contact us at support@blissley.com.
13. Links to Third-Party Sites
The Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised Policy on our website and update the "Last Updated" date at the top. Material changes will be communicated to you by email or through a prominent notice on the Service. Your continued use of the Service after the effective date of any change constitutes your acceptance of the revised Policy.
15. Contact Us
For questions, requests, or complaints about this Privacy Policy or our privacy practices:
TheFactual LLC DBA Blissley 131 Continental Dr, Suite 305 Newark, DE 19713 Email: support@blissley.com